XL
OODS
For our 5th anniversary, we truly felt established, a milestone that deserved a grand celebration. We decided to play on the idea of grandeur, pretending to be immense, even though we're a very small team. To mark the occasion, we created a huge charm bracelet — each charm representing a year of our journey — as well as a series of tote bags, ranging from the smallest model for our first year of existence to a giant bag. Each anniversary is a nod to an exaggerated truth — an excuse to create something fun for ourselves.
For our 5th anniversary, we felt truly established—a milestone deserving of a grand celebration. We decided to play with the idea of grandeur, pretending to be huge despite being a super small team. To mark the occasion, we created a giant charm bracelet—each charm representing a year of our journey—and a series of tote bags, ranging from a tiny one for our first year of existence to a giant one. Every anniversary becomes a playful wink—a nod to an exaggerated truth—and an opportunity to create something fun for us.
CréditsCredits
Design, Concept
Maude Turgeon
Services
Identity, Merch design, Visual identityIdentité visuelle, Identity, Merch design
