Vazzi
Vazzi is more than just a lubricant; it's an attitude.
It's a playful, daring, and unfiltered approach to pleasure, inspired by its name (Go for it!).
It's fun, inclusive, and free-spirited. It's about touch, movement, connection, and spontaneity.
The signature, designed with inspiration from the fluidity of liquid, is part of a dynamic graphic system where energy is translated into a visual language that can stretch, expand, and move, accentuating the brand's fluidity. The packaging, meanwhile, enhances the tactile experience with its finish, embossing, and the use of spot varnish.
Design, Concept
Maude Turgeon
Design, Motion
Louis-Philippe Bélanger
Naming et le copywriting
David Fuenzalida
Services
Art Direction, Design, Direction, Packaging, Product range, Production Files, Visual identity, Visual language