TDP Season 23–24

Each year, the Denise-Pelletier Theater announces its new season. Our challenge is to create campaigns that remain recognizable over time while bringing something new and different each year. Their audience is a mix of young people, who come for school outings, and seasoned theatergoers. Without alienating their older audience, we wanted to offer them a vibrant and intense campaign that combines the classic with the contemporary.

Last season, we introduced a color-blocking theme, and this year, we decided to fully embrace it. We created the most colorful and vibrant color-blocking campaign possible, bringing a sense of freshness and energy to all communications. This campaign was also very recognizable throughout the year thanks to the evolving color combinations and photographs. The vibrant visuals in front of this classically styled theater created a well-balanced duality.