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NOW

William Arcand

Now — couverture déployée rouge du livre, wordmark William Arcand en noir, dos titré NOW

William is a fashion photographer and director from Montreal. This book showcases his recent work and tells the story of his early career. In a digital world, it is an attempt to rediscover the impact of printed images. A piece that presents his work in a tactile way.

We really enjoyed playing with his photos and combining them in a way they wouldn't be in a classic portfolio. Mixing projects while maintaining the essence of his work and aesthetic. Creating layouts with images that respond to each other through the contrast or harmony of their lighting, colors, and compositions.

This book is somewhat a follow-up to the "THEN-NOW" archives we designed for him some time ago, but it was primarily designed to stand on its own. The idea was to create a strong impact in the industry, which resulted in an object titled "NOW". We wanted the design to be simple yet strong, to highlight and enrich his work.

Crédits

Design, Concept

David Song
Maude Turgeon

Equipe clients

William Arcand

Infographie

Mali Savaria-Ille

Services

Design, Edition

Now — couvertures rouges du livre « William Arcand » alignées en gros plan sur des tablettes
Now — affiche photo couleur d'une femme accroupie sur un rocher au bord de la mer
Now — affiche photo noir et blanc d'une femme en t-shirt blanc assise sur un lit
Now — double-page rouge présentant le texte d'introduction noir sur William, photographe de mode
Now — mains posant une pile de livres rouges « William Arcand » sur un tabouret de pierre sculpté
Now — deux photos, portrait rose criant les mains au visage à gauche, silhouette accroupie à droite
Now — grille de vignettes photo sur fond rouge vif, affichée au mur
Now — deux photos affichées, golfeur en noir et blanc à gauche, portrait d'homme âgé à droite
Now — page de crédits rouge listant édition, impression, copywriting et design en lettres noires
Now — grille d'exemplaires à couverture rouge au wordmark noir « William Arcand » sur étagères
Now — exemplaires du livre dans un emballage ouvert, double-pages photo et texte rouge visibles
Now — double-page rouge vif avec texte introductif noir, accrochée au mur