The stranger
MAPP MTL
For the 3rd consecutive year, we collaborated with MAPP MTL to design their campaign. For their 5th edition, the theme was the unknown.
The theme of this edition was a reflection of this uncertain year, both in terms of events and our way of life in general. The idea was to represent this blur, this undefined and abstract state, by playing with the animation of tone-on-tone gradients. With color, the absence of color, and the moments in between, we wanted to highlight this constantly evolving unknown situation. The campaign is a visual echo of the year's ups and downs, while graphically celebrating the festival's 5th anniversary, which exists between shadow and light.
This edition's theme aimed to reflect on the uncertain year, both in terms of events and lifestyles in general. The idea was to represent this vagueness, this undefined and abstract state, by playing with the animation of tone-on-tone gradients. With color, the absence of color, and those moments in between, we wanted to bring this ever-changing unknown situation to the forefront. The campaign is a visual echo of the ups and downs of the year while graphically celebrating the festival's 5 years, which exists between light and shadow.
Design, Concept
Guillaume Lavallée
Maude Turgeon
Design, Motion
Daniel Cruz
Infographie
Frédérique Lévesque
Services
3D Rendering, Animation, Art Direction, Campaign, Creative Direction3D, Artistic Direction, Campaign, Creative Direction, Motion
