Incarnat
Ariane Moffatt
The starting point that inspired the creation of Ariane Moffatt's 7th album was "incarnat", a color palette rich in pink and red hues. This theme evoked a feeling of closeness and intimacy that we wanted to translate into the album's design. The typography, simple and restrained, is intended to be a visual representation of the gentleness of the different tracks. We drew inspiration from the idea of the frame and interchangeability of Kanye West's "My Beautiful Dark Twisted Fantasy," which enhances the experience between the object and the listener.
Crédits
Design, Concept
Guillaume Lavallée
Maude Turgeon
Photographie de marque
Royal Gilbert
Photo documentation
Vincent Castonguay
Services
Design, Print campaign
