Facing the void
MAPP MTL
MAPP_MTL is a non-profit organization whose mission is to develop and promote the potential of video mapping. Active throughout the year with collaborations in Montreal and internationally, MAPP_MTL holds a large annual event in October near Mile End and Mile Ex, and since 2018 in the Quartier des spectacles.
For this 6th edition of @mapp_mtl we worked under the theme "facing the void". We were inspired by the idea that the void is not emptiness or the absence of matter, but rather a canvas full of potential. We represented this concept with abstract shapes that are created and appear in the void of the posters and then disappear. Leaving us before an infinite cycle of void and creation.
Printed with metallic ink, we created a limited series that aims to make us reflect on our place in the face of nothingness.
Design, Concept
Guillaume Lavallée
Maude Turgeon
3D, Animations
No Advertising
Services
3D Rendering, Art Direction, Campaign, Creative Direction, Motion design