Afterglo

Wanting to change things and sensing a significant lack of inclusivity, accessibility and support, the founders approached us to help them realize their desire to reinvent the market, primarily dominated by overexposed and imposed sexuality.

Afterglo is an online platform and store for sex toys and accessories that is committed to inspiring sensuality, discussing intimacy and encouraging pleasure in all its forms. Their primary goal is to demystify pleasure by creating a safe space where everyone can feel free to discover what feels good to them. At their own pace, without judgment and with full confidence.

We developed an identity for them that reflects their values and mission. Strong in the impact of the message conveyed, simple and streamlined for their playful accessibility, and soft through the sensitivity of their approach. The idea behind the symbol was to use the counter-forms of the Afterglo signature, evoking the feeling of intimacy and the relationship between the consumer, their pleasure, and the product.